The home improvement book in our series was co-written by Tonya Eberhart (author of BrandFace®) and Ron Greenbaum (The Basement Doctor).  We teach home improvement contractors how to be the face of their business–and a star in their market.  In this program, we share why it’s vital to know your point of differentiation and create a personal brand across multiple marketing platforms…all in pursuit of being a sought-after authority in home improvement!


KEYNOTE:  “There’s Only One Spot At The Top

(6 Secrets To Becoming The Most Recognized & Sought After Home Improvement Authority In Your Market)


Available (45 minutes to 2 hours)


Home Improvement contractors/business owners who are interested in boosting their personal brand to stand out among their competitors.


  • The 6 Things It Really Takes To Be A Recognizable Home Improvement Star
  • The Main Principles Behind Creating An Unforgettable Position In Your Market
  • How To Extend Your Personal Brand To ALL Your Marketing Platforms (social media, email marketing, collateral materials, website, etc.)
  • Personal Branding Examples from BrandFace clients across three countries!

What Makes This Event Different?

Two speakers for the price of one!

Learn from the author & creator as well as the man who inspired the home improvement book in the series.  Amazing perspective you won’t find anywhere else!


BrandFace founder Tonya Eberhart & co-author of BrandFace for Home Improvement Professionals, Ron Greenbaum, make a great one-two punch for contractors seeking to be the face of their business.  Ron used BrandFace principles long before BrandFace was conceived, and became no only the most recognizable home improvement brand in his region, but one of the most recognizable business brands altogether.  Tonya shares what it takes to become a local home improvement star, as well as examples from clients all over the world.  Ron shares his business philosophy and story of how he took a good company to greater heights under his marketing reign.  It’s humorous, thought-provoking, and eye-opening…and your audience will leave with their heads spinning with ideas and a re-energized outlook on their own brand and marketing.