BrandFace® was written by Tonya Eberhart, Branding Agent to Business Stars. It’s based on her mantra that, “People don’t do business with a logo. They do business with a person”. Tonya is not the first author to write about personal branding, but she is the first to coin the signature term BrandFace® and to apply modern marketing practices to a proven concept. BrandFace® is a guide to implementing effective integrated marketing principles and multiple media platforms to transform a business owner or business leader into the face of their own brand in order to claim the #1 spot in their market and niche.
BrandFace® for Real Estate Professionals is co-authored by Michael Carr, America’s Top Selling Real Estate Auctioneer and a licensed broker in as many as 27 states. Before Michael became the co-author of this book, he was a BrandFace® client. He successfully put into practice the BrandFace® principles which have made him a household name in his own market and quadrupled his real estate revenue in the first 13 months. Since that time, his sales have continue to double year over year. In addition to all the valuable information in the original BrandFace® book, the Real Estate edition includes Michael’s experiences and advice as the face of his own brand in the real estate industry. Brokers and agents alike will learn how to take their own business from mediocrity to a recognizable brand with measurable increases in traffic and revenue.
BrandFace® for Home Improvement Professionals is co-authored by Ron Greenbaum, The Basement Doctor. With more than 30 years of experience in the basement waterproofing and foundation repair industry, Ron has helped to build and grow the most recognizable home improvement brand in Central Ohio. Throughout his extraordinary life, he has developed formulas for success that have made his competition take notice. In an industry not always known for ethical practices, Ron has established a long-standing reputation for responsible, quality service. Home Improvement pros will learn how to leverage their own personal brand in order to launch their business to incredible heights in their chosen market and niche.
BrandFace® for Entrepreneurs is also co-authored by Michael Carr (now a BrandFace® partner). This version is written specifically from an entrepreneurial standpoint. Michael has over 25 years of experience in building and growing his own companies and his personal real estate investment portfolio as well. He shares his expertise from this standpoint as he guides others in what it takes to build their personal brand and become a recognizable and sought after entity. Entrepreneurs will learn how to leverage their brand to grow their reputation and business dealings as an authority in their chosen niche.